In the background of power market reformation, the new power supply and demand service mode are emerging. A dispatching strategy of the intelligent electricity equipment group is proposed on the basis of the load resource reservation under those new modes. In order to meet the energy consumption demand of the renewable energy generation, such as the wind power, the main idea of regulating load is to reserve a part of the demand. The reserved resources are applied when there is demand for renewable energy consumption. Besides, under the mode of user's demand reservation, the load group control strategy is proposed based on genetic algorithm which guarantees the normal power consumption as the priority. Finally, a situation is included for verification. It is shown that the proposed algorithm effectively consumes the renewable energy generation while guaranteeing the user's electricity consumption demand, and the load curve is optimized at the same time.